Post by account_disabled on Nov 8, 2023 5:35:19 GMT
Use of prospect theory – examples How can you use the knowledge of prospect theory in your business to influence the decision-making of potential consumers? We give you a hint! Offer a discount on subsequent purchases if a customer signs up for your mailing list you create the effect of certainty that they will receive a certain benefit . Encourage people to buy more than one copy of a product by providing them with a discount. Offer free shipping above a certain order value, which can motivate consumers to buy more products. Create a loyalty program and from time to time reward your most loyal customers.
Who regularly shop with you or the value of their shopping cart is one of the highest, e.g. with discounts or free products. If you want to draw the customer's attention to certain messages, use a different font, color, or larger size than usual to make them stand out philippines photo editor from the rest. When using CTAs calls to action , mark them with contrasting colors to make them eye-catching. Call the so-called FOMO, or fear of missing out on opportunities in your communications. Consider your offers in terms of losses rather than profits, e.g. Don't miss the opportunity! Promotion valid only until midnight.
Offer, for example, trial periods/versions so that the customer can take advantage of your offer and become convinced of it without fear of the risk of loss. You can also guarantee a refund if the consumer is not satisfied with the purchase. This will increase his sense of security and fear of potential loss. Post positive reviews about your products or services. Potential customers often look for other people's opinions before making a purchase, so make sure that they are visible but also credible.
Who regularly shop with you or the value of their shopping cart is one of the highest, e.g. with discounts or free products. If you want to draw the customer's attention to certain messages, use a different font, color, or larger size than usual to make them stand out philippines photo editor from the rest. When using CTAs calls to action , mark them with contrasting colors to make them eye-catching. Call the so-called FOMO, or fear of missing out on opportunities in your communications. Consider your offers in terms of losses rather than profits, e.g. Don't miss the opportunity! Promotion valid only until midnight.
Offer, for example, trial periods/versions so that the customer can take advantage of your offer and become convinced of it without fear of the risk of loss. You can also guarantee a refund if the consumer is not satisfied with the purchase. This will increase his sense of security and fear of potential loss. Post positive reviews about your products or services. Potential customers often look for other people's opinions before making a purchase, so make sure that they are visible but also credible.