Post by account_disabled on Oct 28, 2023 7:41:30 GMT
I mentioned earlier that it’s generally more difficult to build backlinks toward a single-page website. This is certainly the case. However, one advantage to having a single-page website is that you are less likely to suffer from PageRank dilution. All backlinks that are built to your site will point toward a single URL. This means that all PageRank built toward your site is associated with a single page, as opposed to being diluted as authority is passed on through internal links. When PageRank is passed on through internal links on multi-page websites, slightly less and less of the overall value of that backlink is passed on. This is called the “PageRank Damping Factor,” where the value passed on diminished with each “hop.” Example showing the PageRank Damping Factor Let’s say, for example, we have Store A and Store B that sell the same product, except Store A is a single-page website and Store B is a multi-page website. They both receive a backlink of the same PageRank value, targeting the root domain of the respective websites.
Because Store A’s product sits on the homepage (root domain) as a Office 365 Email List single-page website, this product receives the maximum value from the backlink. But Store B has to use an internal link to pass on the PageRank from the homepage to the dedicated product page. Because the value dampens through each internal link “hop,” Store B’s product doesn’t receive as much of a PageRank boost as Store A’s. Example showing PageRank damping on a multi-page website but not damping on a single-page website Having said that, in most cases, I’d still go with a multi-page website due to its natural ability to acquire more backlinks in comparison. They naturally offer a good experience to mobile users Another benefit to single-page websites is that they are often pretty optimal for mobile users in nature.
In fact, they are often built with mobile users in mind. Navigating via anchor links often lands well with mobile users, and the more succinct and snappy nature of the copy is well aligned with mobile optimization best practices. Ensuring your users have good experience via mobile devices is more important than ever. According to Statista, a majority of all worldwide website visits come from users on mobile devices. Google will also predominantly crawl the mobile version of your site and evaluate mobile-friendliness as part of its ranking signals. It’s never been more important to optimize for mobile.
Because Store A’s product sits on the homepage (root domain) as a Office 365 Email List single-page website, this product receives the maximum value from the backlink. But Store B has to use an internal link to pass on the PageRank from the homepage to the dedicated product page. Because the value dampens through each internal link “hop,” Store B’s product doesn’t receive as much of a PageRank boost as Store A’s. Example showing PageRank damping on a multi-page website but not damping on a single-page website Having said that, in most cases, I’d still go with a multi-page website due to its natural ability to acquire more backlinks in comparison. They naturally offer a good experience to mobile users Another benefit to single-page websites is that they are often pretty optimal for mobile users in nature.
In fact, they are often built with mobile users in mind. Navigating via anchor links often lands well with mobile users, and the more succinct and snappy nature of the copy is well aligned with mobile optimization best practices. Ensuring your users have good experience via mobile devices is more important than ever. According to Statista, a majority of all worldwide website visits come from users on mobile devices. Google will also predominantly crawl the mobile version of your site and evaluate mobile-friendliness as part of its ranking signals. It’s never been more important to optimize for mobile.