Post by account_disabled on Mar 14, 2024 5:06:41 GMT
In addition, web-to-store also has undeniable advantages for consumers . They prepare their purchases better, secure their choice by searching for information and comparing products/services, try or test merchandise in store (particularly for ready-to-wear), obtain personalized advice, benefit from promotional offers, and protect themselves against stock or delivery problems (or even against the risk of loss of banking data). In short, with web-to-store, professionals jointly benefit from the advantages of digital and brick & mortar (visibility, notoriety, relational quality, customer experience, etc.
while consumers simplify and secure their purchasing journey . But for this to work, it is essential to rely on coherent and efficient cross-channel strategies. Some examples of effective web-to-store strategies With BTB Directory web-to-store, merchants must respond to a triple challenge capture the attention of prospects online, offer an attractive in-store experience, and ensure that these two ecosystems communicate with each other (in such a way as to make them want to Internet users to go to a point of sale, then return there later, without stopping using the brand's digital media).
To do this, here are some examples of proven strategies. Promote a cross-channel journey For a web-to-store approach to exist, it is necessary to give Internet users the means to discover the brand online, find information, and then access a store near them. This is not trivial, because it requires implementing a digital visibility strategy adapted to the needs of consumers . Which means, of course, having a website or, at the very least, a Google business listing (formerly Google My Business), but also ensuring that Internet users will be able to find the nearest point of sale to their location at any time – whether by creating a route on Google Maps from a given address, or by taking advantage of the geolocation service integrated into the smartphone.
while consumers simplify and secure their purchasing journey . But for this to work, it is essential to rely on coherent and efficient cross-channel strategies. Some examples of effective web-to-store strategies With BTB Directory web-to-store, merchants must respond to a triple challenge capture the attention of prospects online, offer an attractive in-store experience, and ensure that these two ecosystems communicate with each other (in such a way as to make them want to Internet users to go to a point of sale, then return there later, without stopping using the brand's digital media).
To do this, here are some examples of proven strategies. Promote a cross-channel journey For a web-to-store approach to exist, it is necessary to give Internet users the means to discover the brand online, find information, and then access a store near them. This is not trivial, because it requires implementing a digital visibility strategy adapted to the needs of consumers . Which means, of course, having a website or, at the very least, a Google business listing (formerly Google My Business), but also ensuring that Internet users will be able to find the nearest point of sale to their location at any time – whether by creating a route on Google Maps from a given address, or by taking advantage of the geolocation service integrated into the smartphone.