Post by shapanfgfdgoo on Mar 13, 2024 4:48:43 GMT
The buying and selling process making it more efficient and effective through Programmatic platforms you can access many different formats and channels. In every online inventory purchase there are two sides the buyers advertisers and the sellers publishers . Each party uses a technological and ecosystem connected platform to facilitate the transaction. When you get into the details there are many terms and acronyms used by advertisers and publishers. Those who enter the world of Programmatic for the first time find themselves overwhelmed by the professional or technological jargon of the platforms that govern the process.
In this glossary we have brought together the most important and common terms of Programmatic Advertising to help you master this form of media buying that is now essential for the digital advertising sector. Save this Programmatic glossary to your Mobile Numbers favorites and consult it whenever you need it. If you have any other doubts contact us we are always ready to help publishers and advertisers achieve their goals. AdExchange Marketplace for buying and selling advertising space connecting supply and demand. Ad Network Advertising Network In Italian an advertising network describes the companies that act as intermediaries between advertisers and publishers. Ad Server It is the technology that delivers ads to end devices Computer or Smartphone and captures performance metrics.
Programmatic Guaranteed A similar to traditional methods in which an advertiser purchases ad placement for a fixed price and for a set period of time. Bidder The bidder is the advertiser or buyer who bids for a specific placement. Cost Per Action CPA The average cost for an action defined a priori such as conversions clicks on a specific link time spent on the site. Cost Per Click CPC The average cost for a click on the ad an alternative to CPM. Cost Per Thousand CPM The price of impressions on a site. Cost Per View CPV The price for a video playback when.
In this glossary we have brought together the most important and common terms of Programmatic Advertising to help you master this form of media buying that is now essential for the digital advertising sector. Save this Programmatic glossary to your Mobile Numbers favorites and consult it whenever you need it. If you have any other doubts contact us we are always ready to help publishers and advertisers achieve their goals. AdExchange Marketplace for buying and selling advertising space connecting supply and demand. Ad Network Advertising Network In Italian an advertising network describes the companies that act as intermediaries between advertisers and publishers. Ad Server It is the technology that delivers ads to end devices Computer or Smartphone and captures performance metrics.
Programmatic Guaranteed A similar to traditional methods in which an advertiser purchases ad placement for a fixed price and for a set period of time. Bidder The bidder is the advertiser or buyer who bids for a specific placement. Cost Per Action CPA The average cost for an action defined a priori such as conversions clicks on a specific link time spent on the site. Cost Per Click CPC The average cost for a click on the ad an alternative to CPM. Cost Per Thousand CPM The price of impressions on a site. Cost Per View CPV The price for a video playback when.