Post by account_disabled on Mar 6, 2024 3:45:28 GMT
What is Google Discover? Google Discover is a personalized content feed that suggests news and other articles to the user based on their interests, first introduced in 2018 as the evolution of Google Feed. Discover differs from Google Search in that, while on the latter the user enters a search term to find useful information, the contents of Discover do not correspond to the user's search intent. In fact, the contents of Discover are no longer the result of a real search carried out by the user, but of a hypothetical search . That is, Google tries to predict the user's most likely search intent if he actually carried out a search at that moment. The proposed articles are therefore updated regularly to take into account newly published web content or to respond to the user's changing interests.
Put like that, one would almost think that Discover has the ability to Venezuela Phone Number read minds. Maybe Discover is capable of understanding if the user wants to drink a coffee without being asked? Obviously, none of this. img-semblog But it is still an advanced and constantly evolving product. For example, in May 2019 Google introduced a very important additional feature that allows the user to calibrate the contents of their interest by clicking on the 3 dots at the bottom right of each tab: in fact, the user can indicate that they are not interested to the content and therefore no longer wish to receive similar cards. This is comparable, for example, to the Instagram feed: you follow certain pages or topics and get content based on them.
It should also be noted that Google Discover does not have a dedicated application as it is directly integrated into the Google app (as in the image alongside) and can also be consulted from the browser by visiting the mobile version of the search engine. Another quirk is that individual Discover tabs take up more space than Search results, and therefore only two tabs can be displayed at a time. This feature is especially important when you consider that there is a big difference compared to Search in the way impressions are counted . In fact, while on Search all the results that appear on the SERP are counted without knowing whether the user has seen them (i.e. even if the user still has to scroll down the page to be able to view the result on the screen) the Discover tabs are counted as impressions only when they actually become visible. How to optimize your site for Google Discover Since this is still a relatively new product, there is not yet an all-encompassing optimization strategy for Google Discover, but there are still some best practices to follow.
Put like that, one would almost think that Discover has the ability to Venezuela Phone Number read minds. Maybe Discover is capable of understanding if the user wants to drink a coffee without being asked? Obviously, none of this. img-semblog But it is still an advanced and constantly evolving product. For example, in May 2019 Google introduced a very important additional feature that allows the user to calibrate the contents of their interest by clicking on the 3 dots at the bottom right of each tab: in fact, the user can indicate that they are not interested to the content and therefore no longer wish to receive similar cards. This is comparable, for example, to the Instagram feed: you follow certain pages or topics and get content based on them.
It should also be noted that Google Discover does not have a dedicated application as it is directly integrated into the Google app (as in the image alongside) and can also be consulted from the browser by visiting the mobile version of the search engine. Another quirk is that individual Discover tabs take up more space than Search results, and therefore only two tabs can be displayed at a time. This feature is especially important when you consider that there is a big difference compared to Search in the way impressions are counted . In fact, while on Search all the results that appear on the SERP are counted without knowing whether the user has seen them (i.e. even if the user still has to scroll down the page to be able to view the result on the screen) the Discover tabs are counted as impressions only when they actually become visible. How to optimize your site for Google Discover Since this is still a relatively new product, there is not yet an all-encompassing optimization strategy for Google Discover, but there are still some best practices to follow.