Post by account_disabled on Dec 13, 2023 9:16:26 GMT
SEO is a broad topic and describing it would take more than a single blog post. This is why we’ve decided to break up these posts into smaller bits of info that will be a little easier to digest. Over the course of today’s guide, we’re going to tell you a bit about the basics of local SEO. We’ll start off by discussing the background of search engines like Google because that’s necessary info to learn more about the evolution of local SEO. After that, we’ll take a look at what separates local SEO from broader forms of SEO and we’ll also discuss what your focus should be when dealing with local SEO. A Bit of Background The first thing that you need to consider is how search engines evolved since there wasn’t previously a distinction between local and general SEO. Previously, Google would show you search results that weren’t based on your local area, instead just focusing on the SEO value of a site.
The Google algorithm would (and still does) take a look at Industry Email List many different factors, including the number of backlinks that a site has, how well it matches your search query when it comes to keywords, and much more. The technical aspects of a site also play a role in where it shows up in the search results. Google likes to make sure that only high-quality sites show up high in its search results, so your site needs to be put together well so that it can shine. As always, popularity is a large factor when it comes to ensuring that you show up high in Google search results, so even if you have all of your ducks in a row, you’ll have some trouble if you’re not getting much traffic. As we mentioned before, this is all still a part of the Google algorithm and a huge part of why some sites show up higher in their search results, but where does local SEO come into play? Until Google started considering the fact that people want to see local businesses, proximity was never a factor. So How is Local SEO Different? Local vs Global Local SEO and organic search results got their start when Google realized that they can better serve their customers by showing them businesses that are near them, especially in certain industries like food and hospitality. After all, why would you want to see a restaurant that’s five hundred miles away?
MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials You’ve probably already done this before by making a search query that includes the name of your town or a “near me” in it. What you may not know is that Google factors your location into searches that don’t include those words, especially if the search involves industries that are typically local. The proximity factor works by accounting for your location when you make the search and then boosting search results that are close to you, putting them higher up on the page. You can try this by conducting the same search from two different places in your city. If those locations are far away from each other, you’ll be sure to get different search results. Local search wasn’t quite as important as it is now in the past because most searches used to be conducted from computers. However, with the rise of mobile devices, people can now conduct a search from nearly anywhere, and Google realized that they need to be able to cater to people based on location.
The Google algorithm would (and still does) take a look at Industry Email List many different factors, including the number of backlinks that a site has, how well it matches your search query when it comes to keywords, and much more. The technical aspects of a site also play a role in where it shows up in the search results. Google likes to make sure that only high-quality sites show up high in its search results, so your site needs to be put together well so that it can shine. As always, popularity is a large factor when it comes to ensuring that you show up high in Google search results, so even if you have all of your ducks in a row, you’ll have some trouble if you’re not getting much traffic. As we mentioned before, this is all still a part of the Google algorithm and a huge part of why some sites show up higher in their search results, but where does local SEO come into play? Until Google started considering the fact that people want to see local businesses, proximity was never a factor. So How is Local SEO Different? Local vs Global Local SEO and organic search results got their start when Google realized that they can better serve their customers by showing them businesses that are near them, especially in certain industries like food and hospitality. After all, why would you want to see a restaurant that’s five hundred miles away?
MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials You’ve probably already done this before by making a search query that includes the name of your town or a “near me” in it. What you may not know is that Google factors your location into searches that don’t include those words, especially if the search involves industries that are typically local. The proximity factor works by accounting for your location when you make the search and then boosting search results that are close to you, putting them higher up on the page. You can try this by conducting the same search from two different places in your city. If those locations are far away from each other, you’ll be sure to get different search results. Local search wasn’t quite as important as it is now in the past because most searches used to be conducted from computers. However, with the rise of mobile devices, people can now conduct a search from nearly anywhere, and Google realized that they need to be able to cater to people based on location.