Post by account_disabled on Jan 9, 2024 9:02:22 GMT
[HubSpot Blog Data] Erin Rodrigue Erin Rodrigue Published: December 19, 2023 In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged. marketer optimizing a web page on their laptop to combat the latest SEO challenges While keywords still matter, other considerations such as page authority, loading speed, and regularly-updated content all play a role in maximizing SEO impact. → Download Now: SEO Starter Pack [Free Kit] Here’s a look at eight SEO challenges brands are facing in 2023. Top 8 SEO Challenges in 2023 1. Staying ahead of algorithm changes. HubSpot surveyed 400+ web traffic analysts to identify top SEO challenges. The leading challenge — experienced by 50% of marketers — is staying on top of search engine algorithm changes.
This isn’t surprising — in 2020 alone, Google ran more than 500,000 experiments Telegram Number that led to 4,000+ changes to search. For many marketers, staying current with these changes is like hitting a moving target. So how can you succeed when Google keeps moving the goal post? The key is to respond to these changes strategically. First, remember that there’s no need to overhaul your entire SEO strategy in response to a minor change. Instead, your time is better spent staying on top of industry news. If a big algorithm change is on the horizon, the SEO industry will talk about it. If a significant algorithm change does happen, wait for the dust to settle before making any moves. Why? In some cases, Google reverts to a previous version if an update doesn’t go to plan. If you’ve spent time and effort rebuilding your SEO plan from the ground up, you’ll have to spend more time and money undoing the change. 2. Not ranking higher in search results. Unlike paid search, SEO takes time to show results — and it’s usually a result of smaller efforts.
There are some “solutions” to fix a low ranking, such as pivoting to technical SEO and content marketing. SEO experts have also identified some factors that play into your ranking, like the E-E-A-T framework. E-E-A-T in SEO stands for “experience,” “expertise,” “authoritativeness,” and “trustworthiness.” However, even more important is developing a long-term strategy that focuses on a handful of initiatives at a time. Remember, SEO is a long-term game. The work you put in today will pay off down the road. Consider a recent Google search update that may be prioritizing “AI-generated crap” over human-written text. While this type of update can temporarily depress search engine rankings, changes from Google in response to search results and user feedback will prompt further changes.
This isn’t surprising — in 2020 alone, Google ran more than 500,000 experiments Telegram Number that led to 4,000+ changes to search. For many marketers, staying current with these changes is like hitting a moving target. So how can you succeed when Google keeps moving the goal post? The key is to respond to these changes strategically. First, remember that there’s no need to overhaul your entire SEO strategy in response to a minor change. Instead, your time is better spent staying on top of industry news. If a big algorithm change is on the horizon, the SEO industry will talk about it. If a significant algorithm change does happen, wait for the dust to settle before making any moves. Why? In some cases, Google reverts to a previous version if an update doesn’t go to plan. If you’ve spent time and effort rebuilding your SEO plan from the ground up, you’ll have to spend more time and money undoing the change. 2. Not ranking higher in search results. Unlike paid search, SEO takes time to show results — and it’s usually a result of smaller efforts.
There are some “solutions” to fix a low ranking, such as pivoting to technical SEO and content marketing. SEO experts have also identified some factors that play into your ranking, like the E-E-A-T framework. E-E-A-T in SEO stands for “experience,” “expertise,” “authoritativeness,” and “trustworthiness.” However, even more important is developing a long-term strategy that focuses on a handful of initiatives at a time. Remember, SEO is a long-term game. The work you put in today will pay off down the road. Consider a recent Google search update that may be prioritizing “AI-generated crap” over human-written text. While this type of update can temporarily depress search engine rankings, changes from Google in response to search results and user feedback will prompt further changes.