Post by account_disabled on Dec 21, 2023 6:01:26 GMT
Flyers in the inbox, online banners on the website homepage, promotional SMS, newsletters and what else? It won't be so easy to wander aimlessly around shops with a smartphone in hand. The attractions of the nearby shopping center, cafes with famous desserts, beauty salons with special offers will easily find you. And why? Facebook launched a new feature in Facebook advertising , namely the geolocation format for brick-and-mortar stores - local awareness ads . The upside for marketers is better targeting. Users, in turn, learn about "everything" that is going on in the area. image New advertising format Local Awareness Ads Ideally, this new format will help local businesses create advertising to build a local community of customers , plus attract new entrants to the area.
And what not to C Level Executive List forget when creating the advertisement itself 1. The right audience If the address information is missing from the Facebook profile, just add it and choose the distance for the reach of the ad itself. 2. Budget amount Investment in advertising should depend on how many people you want to reach. At the same time, it is necessary to specify (as with other formats) how long the advertisement will run. 3. The message itself Almost the most important part in creating an ad is the message itself. A perfect photo that arouses curiosity together with a simple yet concise text is a requirement.
The goal is to fulfill a "call-to-action" towards selected users. image New geologic format of FB ads However, answers to questions such as: what format will be successful; are Czech merchants ready for this advertising format; how Facebook will track users' location if they don't disclose it themselves; how accurate the reach estimates will be; you are still in the stars. The ad is currently only available on the American market , so hopefully we'll know more before it's ready for the Czech market.
And what not to C Level Executive List forget when creating the advertisement itself 1. The right audience If the address information is missing from the Facebook profile, just add it and choose the distance for the reach of the ad itself. 2. Budget amount Investment in advertising should depend on how many people you want to reach. At the same time, it is necessary to specify (as with other formats) how long the advertisement will run. 3. The message itself Almost the most important part in creating an ad is the message itself. A perfect photo that arouses curiosity together with a simple yet concise text is a requirement.
The goal is to fulfill a "call-to-action" towards selected users. image New geologic format of FB ads However, answers to questions such as: what format will be successful; are Czech merchants ready for this advertising format; how Facebook will track users' location if they don't disclose it themselves; how accurate the reach estimates will be; you are still in the stars. The ad is currently only available on the American market , so hopefully we'll know more before it's ready for the Czech market.