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Post by account_disabled on Dec 20, 2023 8:22:45 GMT
Several years it has become more and more similar to Facebook, opening up to a wider group of people not necessarily related to business. We can increasingly come across, for example, accounts related to art, journalism and new technologies, so it is not surprising that in 2021 the platform was used by over four and a half million users in our country every month, which means an increase of half a million people compared to the previous year .
Unfortunately, as the importance of sponsored Phone Number Data content increases, organic reach decreases. According to experts creating the Hootsuite's 2022 Social Media Trends report, as many as 40% of respondents indicated that the decline in reach and the need to spend money on paid advertising is their biggest challenge . Omnichannel, i.e. all channels at once The times when it was enough to advertise on Facebook are gone forever.
Of recent years is the growing diversity of social media platforms. A study by HubSpot shows that most marketers use three to five social networking sites in parallel . To perform well, brands need to be present on all social media that their target audience uses. Virtual events Even more virtual events Events that have been entirely transferred to the Internet no longer surprise anyone.
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